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Friday, 25 February 2011

Feedback on my long URL experiment

I recently wrote a post about organising my own SEO for Ba Recruitment
So, one month has gone past and I guess you are wondering "So, how has he done then?"

This information is hot of the press this morning, so as I'm writing this, I'm also pumping the information into Google and writing down the results. Here goes...

So, before the experiment my main search results (from Google) went like like;
Purchase Ledger Clerk jobs in Derbyshire (search result No 48) (New search result No 73)
Credit Control jobs in Derbyshire (search result No 56) (New search result No 14)
Accountant Jobs in Derbyshire (search result No 6) (New search result No 6)
Accountancy Recruitment Agency in Derbyshire (search result No 112) (New search result No 5)
Fixed Fee Recruitment East Midlands (search result No 1) (New search result No 1)
(Google sends me approx 50% of total search traffic)

So, what has this told me?

Well, for my Accountancy Recruitment Agency in Derbyshire and the search term
"Accountancy Recruitment Agency in Derbyshire" our previous search result was No 112, whereas now we have zoomed up the rankings to No 5. Excellent news!
Our Fixed Fee Recruitment East Midlands link is still performing excellently, still ranked No 1.
However, I am a little disappointed with the search "Purchase Ledger Clerk Jobs in Derbyshire" going from position 48 to this months 73. However "Credit Control jobs in Derbyshire" has gone up 42 search results to position No 14
.
Purchase Ledger and Credit Control jobs are our bread and butter and the whole purpose of this experiment was to see if by changing to the long URLs would increase our rankings.

So, does changing your job listings from short to long URLs help with listings?
In this experiment the jury is still out.

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